Tooth Fairy gets a pay rise

That’s inflation for you

The tooth fairy pays out on average £1.49 per tooth collected. That is a five percent rise on 2016.

Children living in London get the most. This means that they receive about £1.88 per tooth. Those that live in the South West wake up to a lower payment of £1.18 under their pillows.

Researchers asked 973 tooth fairies how much they left under the pillows of children in return for a tooth or two. They found it varied on where the children lived.

Director of marketing at SunLife says

“Children love getting a visit from the tooth fairy and are excited tell their classmates what they found under their pillow. Our research shows that £1 is the common amount, but there are lots of kids that receive more or less and kids talk.
So many parents end up giving their kids a bit more for the next tooth, otherwise they need to come up with a good reason why the tooth fairy doesn’t leave the same amount for everyone.”

Tooth Fairy visits in other parts of the UK and Ireland

Northern Ireland children have had a decrease in the pennies left for their teeth. Each can expect to be finding £1.70 under their pillow following a visit from the tooth fairy. This would have been £2.14 per tooth in 2016.

Children in the North East and Scotland have had their payments reduced twice in the last 12 months by 27p and 12p.

Return on your teeth

42% of tooth fairies leave children £1 for single tooth left under their pillow. 15% of children receive £2 and about one in ten children are left 50p.

Tooth fairies visit nearly three-quarters of UK homes regularly. This is a six percent increase on visits made in 2015, and only 82 percent of children get a visit from the tooth fairy in East Anglia.

Other areas of interest –

• Children’s Dentistry
• Back to school – what an impact!
• Change4Life reduce recommended sugar intake for everyone

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